Meet Ethos
Success begins with great people driven by purpose.
Our Story
Founded by the award-winning teams of Florida and Northern California, we’ve curated meetings and events for decades. During that time, we’ve experienced several challenges that have significantly impacted our industry, clients and communities.
We created ETHOS to help planners stay ahead of increasing demands while supporting the people and places that help our industry thrive. We call it Purposeful Planning and it’s how we ensure results for both clients and community long after an event has ended.
Sharon Purewal, DMCP
Principal, Northern California

Sharon Purewal, DMCP
Principal,
Northern California
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Favorite Travel Moment
Arriving at the Sun Gate on the Inca Trail
Community passion project
Go-To catch phrase
We got this!
Her "why"
The people. In this industry you never have to look far to be inspired. It’s a community of creative, smart, fun and dynamic people.
Joe Fijol,
DMCP
Principal, Florida + Las Vegas

Joe Fijol, DMCP
Principal,
Florida + Las Vegas
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Favorite Travel Moment
Attending the 100-Year Anniversary of Swan Lake at the Mariinsky Theatre in St. Petersburg Russia.
Community passion project
Go-To catch phrase
Living the dream!
His "why"
Making the impossible possible, while serving in a way that makes others feel important. It's what drives me to BE better and DO better.
Michelle Castady Orlando, DMCP
Principal, Midwest

Michelle Castady Orlando, DMCP
Principal,
Midwest
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Favorite Travel Moment
Glacier Heli Hiking in New Zealand
Community passion project
Go-To catch phrase
Teamwork makes the dream work!
Her "why"
I love this industry inside and out. Designing programs and curating experiences that improve returns for both clients AND the communities we serve continually fuels my passion for everything we do.
Meet The Team
Look familiar? Chances are you’ve seen us before!