Meet Ethos

Success begins with great people driven by purpose.


Favorite Travel Moment

Arriving at the Sun Gate on the Inca Trail


Community passion project

B Walker Ranch


Go-To catch phrase

We got this!


Her "why"

The people. In this industry you never have to look far to be inspired. It’s a community of creative, smart, fun and dynamic people.


Sharon Purewal, DMCP

Principal, Northern California

Favorite Travel Moment

Attending the 100-Year Anniversary of Swan Lake at the Mariinsky Theatre in St. Petersburg Russia.


Community passion project

4 Kids


Go-To catch phrase

Living the dream!


His "why"

Making the impossible possible, while serving in a way that makes others feel important. It's what drives me to BE better and DO better.


Joe Fijol, DMCP

Principal, Florida

Our Story

Founded by the award winning leadership groups formerly of 360 Destination Group Florida and Northern California, we’ve curated meetings and events for decades. During that time, we’ve experienced several challenges that have significantly impacted our industry, clients and communities.


We created ETHOS to help planners stay ahead of increasing demands while supporting the people and places that help our industry thrive. We call it Purposeful Planning and it’s how we ensure results for both clients and community long after an event has ended.


Meet The Team

Look familiar? Chances are you’ve seen us before!



“The program went smoothly from start to finish. From the largest elements to the smallest details, each component was handled with precision – on time and on budget. The team remained consistent and involved throughout, making me feel like their top priority. Our attendees had a great experience and, because of the team's personalized service and great communication, I got to have fun as well!” 

Barry brim, rexair